At Assembly, our mission is to find the change that fuels growth. We apply this principle to the work we do with our clients and to how we engage with our people. We’re a modern global agency bringing together media, data, technology and talent to make brands perform.
Our business is purpose driven. In March 2022, we were named Ad Age’s first ever Purpose-Led Agency of the Year, recognised for our mission to leave the world better than we found it. This year we became B Corp certified, the result of a two-year journey. We’re proud to have created a culture where diversity of thought, experience, and background are valued, within an environment that fosters continuous learning, adaptability, and a shared passion for meaningful impact.
When you join Assembly, you become part of an award-winning global community of digitally led experts, home to 1,500 talented people across 25 offices globally. Together we create unique data, technology and media solutions that enable faster and smarter problem solving within an inspired, collaborative workplace.
Assembly is poised for its next chapter of growth. We’re a meritocratic, high-performance business with a progressive outlook and a growth mindset in all that we do. To realise our potential we need some new skills and thinking.
The core DNA of Assembly lies in digital performance marketing. New and existing clients are asking us to extend this expertise across all media, connecting traditional channels with digital methods of execution, measurement and automation. We were born the right way to do this – we’re building out from a leading digital and technology capability and adding the rest, rather than trying to reverse engineer a legacy business into a more modern version of itself. At Assembly we ask our people to embody three core values:
Show Up: actively contribute to a space of personal and collective growth
Make Change: embrace obstacles as opportunities, taking intentional steps to drive positive change
Win Well: approach success with integrity, responsibility, and a commitment to collaboration, understanding that the journey is as important as the destination.
We look forward to meeting you and to discussing how we can grow together.
We’re looking for an English & German-speaking SEO Manager with a strong agency background, solid technical and content SEO knowledge, and the ability to manage client relationships across multiple accounts. You’ll play a key role in delivering results-focused strategies that align with business goals and elevate organic performance.
In this role, you’ll work with clients in the luxury fashion and travel sectors to lead organic search strategy and execution. We’re an SEO team that specialises in international SEO (100% of our clients are multi-market), you must be comfortable and have experience with international optimisation tactics. Working with an Account Director and directly managing an Account Executive, you’ll collaborate closely with the wider SEO, Paid Search, PR, and Social teams, ensuring campaigns are aligned, executed flawlessly, and always pushing boundaries in the luxury ecommerce space.
Even if you don’t tick every box on the requirements list, if you’re confident you’re the right person for the role and you speak both German and English, please still apply!
Develop and deliver end-to-end SEO strategies tailored to ecommerce and luxury brands
Work closely with our Technical SEO Lead to conduct technical audits and support the implementation of fixes
Conduct comprehensive keyword research, competitor benchmarking, and opportunity analysis across markets, and use this to develop content strategies that align with SEO goals, brand tone and luxury positioning
Drive international SEO across complex, multi-market sites - from localisation signals and multilingual optimisation to refining on-page content and metadata in both English and German
Plan and implement on-site optimisations, including internal linking, schema markup, and site structure improvements
Collaborate with PR and outreach teams to support link-building campaigns
Produce SEO performance reports and insights using tools such as Adobe Analytics, GA4, GSC, SEMrush, Accuranker, etc.
Confidently present strategy and performance updates in client meetings and quarterly business reviews
Stay up-to-date with algorithm changes, AI and SEO innovations, and ecommerce trends and proactively share these with the wider team and clients
3-5 years' experience in SEO, with minimum 2 years within an agency environment
Natural curiosity and someone who loves solving an SEO puzzle
Experience with complex, large-scale international sites
Experience managing and supporting a direct report
Proven experience developing high performing content strategies for ecommerce brands
Solid understanding of SEO tools (e.g. Google Search Console, SEMrush, Ahrefs, Buzzstream, Sitebulb, Screaming Frog etc) and experience with uncovering insights and creating a helpful strategy for clients
Experience in accurately reporting and measuring
SEO in a way that clients can understand and report back to their senior leadership
Comfortable managing multiple projects and deadlines across different clients
A keen interest in fashion, travel, and the luxury lifestyle space
Excellent communication and presenting skills, including written & spoken English
Nice to have
Further languages in addition to English and German would be a nice bonus
Experience working with Shopify, Salesforce, and other ecommerce CMS’s
Someone who writes freelance or builds their own websites/blog for enjoyment on the side
Experience in the luxury ecommerce space
Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
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